byonNovember 17, 2011inPress Releases

blueKiwi offers online tools and guidance based on end user study results

Reading, UK, 17 November, 2011 –

Anecdotal evidence is not enough

Social networking has become an integral part of our lives – the culture of sharing and collaborating is changing how we react with one another. Within the workplace, Enterprise Social Networks are similarly reshaping how employees engage with each other, within an organisation, as well as with external partners and customers.

Anecdotal evidence stacks up, but during tough times, hard facts are more often required to convince organisations to invest in such tools. blueKiwi’s White Paper explains in simple terms how an ESN can have a real impact on productivity and more importantly, the bottom line.

 

A solid point that needs to come across more clearly as we launch anther round of autumn events on how mainstream Social Business has become. There are still plenty of CFO and CEOs out there that have a hard time trying to see the business value and since an investment is needed, more often than not so is a justification.

It will be interesting to see if the use of an ROI calculator can be good enough in a real world scenario to show financially quantifiable benefits !

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